RichToons developed, wrote and animated this web series to promote stores and events for teens at Upper Canada Mall. It garnered 4 mall marketing awards. Each of the characters represents a type of customer the mall wanted to appeal to. This particular episode is centred around a Guitar Hero contest the mall staged the month previous. The winners got a cameo scene in the episode where they all speak "guitar".
You can also see the main characters, some of the additional characters, sets and props from the series.
Client: Upper Canada Mall